Southwest Airlines Digital/Social

During my time at Razorfish Austin, we created this work to support the Southwest Airlines Transfarency campaign and run in conjunction with College Basketball’s March Madness.

Launch Video

Week 1 Facebook Post

Week 2 Facebook Post

Week 3 Facebook Post

Week 4 Facebook Post

To elevate the excitement of the sale, we created “Tourney Tweets” that capitalized on opportune moments.